Christian Guzman is the owner and founder of Alphalete Athletics which is a pretty popular online workout company. Christian is a body builder and fitness you-tuber on top of running his company. The Worth Fighting For (Summer shredding ep.1) video is kind of like a trailer or commercial for what is to come on his channel. The video shows off Christian lifting weights that are decently heavy for his body weight and cutting diet. The video also has his brand plastered all over it. The song in the video is motivational and can encourage people to start cutting for summer and getting in that beach body shape. The video also shows that lifting this weight is not that easy for him and it required dedication and for someone to put in the work to get there. In the middle of the video it shows Christians body transformation over the years and that can encourage people to get involved in working out. Additionally, this video is to promote his brand Alphalete Athletics because his apparel is all over the video and it can also appeal to people to buy his clothing to one day hopefully look like him. The video also has high quality filming and editing involved. The video is motivational and sells his brand very well.
For me this video is inspirational because Christian is an all natural body builder who puts in the time and work in order to achieve this body builder body that I am also trying to achieve. I am about to start by cut in about three weeks and this video helped me realize what my body could look like when I start my cut or in a couple years once I get a couple more years under my belt living this type of lifestyle.
well done!
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